7 Reasons Your Business Needs a Website in 2017
by Mark Cutajar
Think of a website this way, it’s an open door to attract customers into your business 24/7/365! In Malta, as of 2016’s latest report by NSO released in March 2017, there are more than 77.3% of the population actively browsing on the internet and these numbers are bound to increase as 98.1% of the younger generation aged 16-24 are actively on the internet.
If you don’t have a website yet, you are clearly missing out! Here are 7 reasons why:
1. It’s an Investment
It’s an investment that no other advertising means come close when compared. You spend an ‘X’ amount of money on a website and it will remain there unlike adverts which you pay for a limited time or per publication. A website will keep on offering value to your business as well as to your customers!
2. Your customers expect it
We live in a world where people simply ‘Google’ online, whether if it is for reviews, research, fact finding or directions. An online presence for businesses is a must, and that is where websites shine as you can place all the information, contact details, location map, services, products and anything related to your business. It can all be tailored to reflect your business’s image.
3. Showcase your products and services
Whether a menu, gallery or portfolio, a website allows you to display the works and services offered by your business. Additionally, with a content management system, you are in control to keep the information updated with the latest changes and offers.
4. Selling Online
Consider an e-commerce website as a salesperson who is working all day, every day. With a simple process, customers can select the products they want, and checkout online without ever having to visit your physical business.
5. Increase your business’s credibility
I am sure you already have clients who know the value your business offers and that your business is legit, however, new clients who may have never heard of your business, have no idea who your business is, what you offer, where you are located and what your reputation is, and a website simply builds your credibility because it offers all of that.
With a website you can show that:
- Your company is well established
- You mean business
- You care about your brand
- You invest in your business
6. Be found
People may not actually be looking specifically for your business but for services or products which your business happens to offer. Therefore, being online allows your business to attract potential customers who were not even looking for your business in the first place. What matters is that your company has a strong online presence and a website simply brings that to the table and shows exactly where you are situated which helps attracting new customers who are willing to go an extra mile due to your online presence and credibility.
7. Customer Service Improvement
A website also aids in offering a better customer service thanks to the information offered, such as how your business can be reached:
- Emails
- Contact numbers
- Location map
- Contact form
- Online reservations
- Opening hours
If you have no idea on how to get started, get in touch by filling the free quotation form which will give us an overview about your business and we will guide you from there. We look forward to hearing from you and getting started with this venture!